Lottery agencies to go online

Lottery agencies to go online

The global market for lotteries is hugs and more than 200 countries around the world have official lotteries. In 2009, industry experts say that the entire global lottery sales amounted to about $ 240 billion USD. In the U.S., where most states have lotteries, total revenues amounted to 52.4 billion in 2009 and are expected to rise in 2010. Lotteries spend a lot of money on marketing and spend about $ 5 billion annually on advertising and promotions around the world. Most countries implemented lotteries lottery to supplement tax revenues and in the U.S., most states spend lottery funds for education or social services. Many jurisdictions have come to rely on lottery funds to various government functions. During the current global recession, governments have lotteries with much-needed funds to empty state coffers must be filled.

Lottery ticket sales, compared with a double-digit growth for casino and online gambling increased by a modest 2% per year. In the U.S. introduced legislation that would legalize online gambling again, and provide the government with an additional source of income. In the U.S. gambling sites are incredibly popular as lottery sites. Should federal law be changed, it will pave the way for online lottery ticket sales, the delete is currently blocked by vague rules on online gambling. Online marketers take advantage of changes in the law benefit because lotteries are spending millions to promote their online games.

Thanks to the recession lottery ticket sales slowed down, but there are other factors contributing to the slowing of lottery ticket sales. Offshore gambling sites are sucking revenue from lotteries go as more Americans online to play and play foreign lotteries. Moreover, most lotteries have not introduced new games in years and player boredom has contributed to a decline in ticket sales. Mega jackpot lotteries such as Powerball and Mega Millions players arouse interest when jackpots reach hundreds of millions, but for some reason many lottery players are not interested in the daily jackpots of $ 20 – drop $ 30 million and ticket sales.

Lottery demographics show that most regular lottery players are aging and for some reason many state lotteries will not be able to gain a younger player base. By flagging many states had what marketing budgets cut flagging ticket sales. Most lottery industry experts say that this state lottery ticket sales in the U.S. would lead to an increase in sales. In Europe and New Zealand online lottery ticket sales have been popular with players and most players say, comfort is an important factor in the online lottery ticket purchases.